About Pura
The Geography
History
Pura is an international producer and marketer of agricultural, financial and industrial products and services. Founded in 1956, our privately held company employs 150,000 people in 58 countries.
A strong distribution network with over 6000+ dealers and 70000+ retailers reach a vast multitude of companies for exports to over 58 countries; over various crop segments and across the cultural and linguistic borders.
As we've pursued new opportunities, we have always done business responsibly and in a way that makes us proud. It's what unites us and drives us to find ways to do things better each day, so we can sustainably nourish the world well into the future.
Mission
“With consistent performance in all functional areas of the Company, our endeavour is to make Pura a benchmark agribusiness company with the best of research, innovation and product development.
Timeline
Establishment of a farm in the Uttar Pradesh region. Rice and wheat are grown on an area of 2.7 hectares.
Acquisition of an additional 4.8 hectares in the neighboring region. The beginning of sugar cane cultivation.
The founder of the Rajesh Parikh farm imports corn seeds from Mexico. Acquisition of 2.4 hectares of land to start growing this crop.
The total land fund crosses the 100-hectare mark.
Launch of the agroleasing direction. Purchase of 450 units of agricultural machinery for its subsequent use for own needs and leasing.
Business diversification: foundation of the Financial Markets Department. At the end of the year, the annual turnover of the main structure of the holding for the first time exceeds 100 billion rupees.
Completion of consolidation and registration of the legal entity of the parent company Pura Organic Agrotech Private Limited in the native region of Uttar Pradesh.
Opening of the Pura division in Uganda for the purpose of growing cassava, a crop in particular demand in this region.
The annual turnover of the holding exceeded the 200 billion rupees mark for the first time. Development of strategies for entering the markets of South America and North Africa.
Ugandan fund Pearl Capital Partners invests $2.5 million in Pura Organic Agro Tech Ltd.
Opening up opportunities for private investors around the world.
Our Future
Market cap of $30 bln by the end of 2023
With current market cap of $21 bln, we strongly believe that we have everything to achieve the targeted value by the end of 2023.
This will be achieved through a full-fledged entry into the markets of Latin America, North Africa, as well as business development in Central and South Africa.
IPO by the end of 2024
Preparatory work in this direction began at the end of 2019. If not for the global pandemic, which caused serious damage to the global economy and, in particular, the securities market, our plans would have already been implemented.
However, the due diligence procedure should be completed in the 4th quarter of 2023.
Agricultural 'Silicon Valley' in the heart of Agra, India
Innovation is the key to success in any industry. Just look at the success of Silicon Valley in California - it is it that is the cradle of the vast majority of all technologies that looked innovative yesterday, and today are, in fact, the standard.
Our goal is to form a similar cluster in our home state, Agra. The only difference from the American example will be the specialization in agriculture and high technologies used specifically in agribusiness. Our initial goal is to form a cluster of 20 start-ups and a high-tech agricultural university.
2nd largest Seed Bank in the World
The number one Seed Vault is now located in Svalbard, Norway. It holds seeds of more than 4000 plants species. We at PURA are deeply convinced that we must do everything to increase the world seed fund.
That is why we are currently preparing a facility with an area of more than 3,000 square meters, located at a depth of 250+ meters and equipped with the most modern systems of protection against external damage. This is the minimum contribution that we make to ensure the future of our distant descendants.
Cultivate Your Future
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Big Marketing Update is Now Live
July 13, 2023Pura, a leading company in the field of additional income, is proud to announce the complete overhaul of its marketing system. The new system is designed to be more accessible and user-friendly, providing a wide range of opportunities for anyone interested in earning extra income with minimal risks.
Big Marketing Update Is Coming
June 6, 2023We are thrilled to announce that we're updating our marketing system to make it more user-friendly and profitable for our clients. We understand that marketing is a crucial aspect of any business, and having a seamless and efficient system is essential to achieving success.
Eggs. Part III: a Magic Crack-free Floor Landing
April 17, 2023Egg prices fell 11% in March after falling 7% in February, according to the March 2023 inflation report released by the U.S. Bureau of Labor Statistics on Wednesday. Wholesale prices have plummeted in recent weeks, meaning consumers may get some extra comfort.